Social Engagement: Medium
What’s What: Every business needs a social media presence, but many do not hire full-time employees for the role. If you’re comfortable hanging out in the Twitterverse, opportunity knocks.
Amava Take: Social media managers are crucial to the success and visibility of any business that seeks to sell to or serve people with mobile phones and computers. Facebook, Instagram and Twitter reach millions of people every day and businesses need to keep pace with fresh posts, shares and messaging. Comments and conversations happen fast and sometimes there are fires to put out. If you’re quick with a turn-of-phrase and have a knack for knowing what other people will respond to, you can help businesses grow. What’s not to like?
From the Front Lines:
What kinds of candidates are you looking for to fill these positions?
Tech savvy people with the judgment to post messages, photos and videos that are clickable and on-point.
Any tips for first-timers to make it a productive and fulfilling experience?
Before you post the first time, send a screenshot and get the buy-in.
What’s a typical daily schedule like?
There are optimal times to post and share according to analytics, but you make your own schedule.
From the Trenches:
What’s the most satisfying part of the job/experience?
It’s fascinating and fun to see what people like and share.
How would you describe the hard parts?
There’s quite a bit of negativity out there. People seem emboldened by anonymity to be nastier than they might be in person.
What is the most surprising comment ever made to something you posted?
“Life is a series of thousands of tiny miracles. Notice them.”
Special Requirements: Excellent tech skills, sound judgment and a cool head are the most important qualities. This article lays out what a social media manager does and can help you assess how your skills stack up.