Social Engagement: High
What’s What: “Marketing is no longer about the stuff that you make, but about the stories you tell.” So says Seth Godin, and he’s an expert. If you’ve worked in marketing and know how to tell those stories, you probably know some other secrets too. Why not use them?
Amava Take: If you’ve put in the time and you’ve got the expertise, you can stay involved by working flexibly as a marketing consultant. There are many ways to get paid for your expertise and knowledge. You can work for one company at a time or take on more than one client at a time if you’d rather. Online marketing, social media marketing, SEO, nonprofit marketing, copywriting and direct response marketing are just a few of the areas where there’s great demand. There’s quite a bit of outsourcing in this field, as you probably already know!
From the Front Lines:
What kinds of candidates are you looking for to fill these jobs?
We’re always looking for savvy marketers, especially if they have expertise in social media and membership.
Any tips for first-timers to make it a productive and fulfilling experience?
We love fresh ideas, but we also appreciate a professional who takes the time to get to know our company culture.
What’s a typical daily schedule like?
Once a consultant spends time with us on-site to assess our needs, we just want the work done. We don’t dictate the schedule other than the deadline.
From the Trenches:
What’s the most satisfying part of the job?
I love helping clients hit targets and open up new business channels. It’s so exciting!
How would you describe the hard parts?
There’s so much information out there from so many sources. Getting traction with something new is challenging!
What’s the most enduring lesson you’ve learned about marketing?
Having a plan is always better than just trying something. I read about that in this excellent book.
Special Requirements: Educational requirements vary here, but the more experience and related degrees you have, the more money you can command.
Related Classes: Starting a Consulting Practice, Marketing Your Business on the Internet, Business and Marketing Writing, Small Business Marketing on a Shoestring, Effective Selling, Marketing Your Nonprofit, Smart PR for Artists and Entrepreneurs, Workflow, Time Management and Productivity for Creatives
Finding a Position: If you have an MBA or an undergraduate business degree, check in with your alma mater about interesting opportunities. Most schools have robust career offices. Rely on your network to find out what’s out there as well. You worked hard to build it! Use it! There are always freelance listings for marketing consultants you can check out.