I worked in marketing for 10 years before I had my kids. Then, I took time off while raising them. I volunteered in their schools and with local non-profits using my skills and stayed on top of changes in digital marketing. Now that I’m thinking of returning to the workforce, I’m not sure how useful my skills are or how to describe my volunteer experience in ways that will appeal to employers. 

Karla F.

 

Dear Karla,

Thanks for writing in. It sounds like you’ve done a lot of productive and stimulating things while raising your kids and that’s fantastic. Digital marketing is not going away anytime soon, and your accumulated knowledge and experience, regardless of the sector, have value. We’re living in a world where so many people take breaks and work flexibly. Sure, it never hurts to read up on the latest, take an online class or webinar so that you feel conversant in current trends and strategies, but stand up on who you are and what you’ve accomplished. Describe your volunteer activities by saying that you leveraged your expertise and skill set to further the worthwhile missions of the organizations you served. Because that’s what you did!

Also, you could check out our Marketing Consultant Spotlight for specific inspiration. Maybe Nonprofit Board Member? Be sure to check out the Ask Amava Discussion Groups we did on Upskilling and Resume Refresh. How about that for starters?

Keep Living Well,

Team Amava

 

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