So, what’s really going on in the world of coffee? Other than a Starbucks nearly everywhere you look?
For starters, coffee’s not going anywhere.
-More than 64% of Americans had a cup of joe yesterday (75% of boomers).
-On average, Americans spend $1,100 per year on their java.
-Major magazines are publishing city rankings so you know where to go to be hip, cool or just get the best buzz for the buck.
-Coffeepreneurs abound and even have their own website, and a big question on many people’s minds is “to brew or not to brew.”
“To me the smell of coffee is one of the greatest inventions.” – Hugh Jackman