So, what’s really going on in the world of coffee? Other than a Starbucks nearly everywhere you look?

For starters, coffee’s not going anywhere.

-More than 64% of Americans had a cup of joe yesterday (75% of boomers).

-On average, Americans spend $1,100 per year on their java.

-Millennials are choosing their lattes over retirement plans.

-Innovation is everywhere. Rainbows, glitter and even unicorns  are horning their way into your cup, as are butter and mushrooms.

-Major magazines are publishing city rankings so you know where to go to be hip, cool or just get the best buzz for the buck.

-Coffeepreneurs abound and even have their own website, and a big question on many people’s minds is “to brew or not to brew.”


“To me the smell of coffee is one of the greatest inventions.” Hugh Jackman


If you want to read more about Coffee Culture and the opportunities to become a barista or even open your own local cafe, read our Amava Post Newsletter.